The Blair Academy Announce the Release of BA Box!

The BA Box is an on-demand subscription service providing the innovative, high-quality exercise and entertainment older adults deserve. Its video content displays an impressive mix of diverse, interactive options for keeping fit and having fun. These include Hip Hop dance, yoga, theatre and musical performances, poetry, beatboxing, comedy, quizzes and more.

Currently, the approach taken to entertaining and engaging older adults is often dated and assumptive. Therefore, the BA Box strives to redefine and revamp this with energising new content released on the platform each week. The newly-launched service also aims to improve/prevent the deterioration of physical and mental wellbeing, as older people have been disproportionately affected by inactivity and social isolation in the midst of COVID-19. Now more than ever, it is clear that care homes need tools such as the BA Box to keep residents engaged, uplifted and active.

The pre-release of the BA Box has been met with nothing but praise and excitement from members of the care industry.

I am excited to disrupt the industry so that we can revolutionise the approach taken to keeping older adults active and entertained. Our innovative service is just what this sector needs to innovate activities so that they truly resonate with the multifaceted people that make up care home communities."

Charlie Blair, Founder of The Blair Academy

The BA Box is the perfect platform to keep the elderly entertained, connected and up to date in this technologically driven world."

Dennis George, Head of Media at The Blair Academy

So many dance and exercise classes for older people are really quite patronising and seem to assume that the participants are incapable, but that's not the message The BA Box gives."

Dr. Zoe Wyrko, Wellbeing Director behind the Care Home for 4 Year Olds show on Channel 4

This really is so special, I am already excited for our members."

Belinda, Owestry Social Group

About the Company:

The Blair Academy is a trailblazing social enterprise promoting healthy, happy ageing. Founded in 2018 by Charlie Blair, the company works in care homes and community settings across the UK to provide exhilarating face to face and virtual Hip Hop dance classes. The diverse team is an impressive mix of performers, carers and therapists.

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